WhatsApp Connection & Message Usage

Each business connects a WhatsApp Business Account and phone number that it controls. In Pinglo Settings → WhatsApp, an account administrator supplies the Meta phone-number ID and access credentials required for the WhatsApp Business Platform. Pinglo validates the credentials with Meta and securely stores the configuration for server-side messaging.

Messaging is sent through Meta’s hosted WhatsApp Business Platform Cloud API. Meta provides and operates that API infrastructure; Pinglo provides the inbox, CRM, campaign, and automation software that uses it. Customers remain responsible for their Meta business account, WhatsApp number, templates, messaging permissions, and Meta platform charges. See Meta’s Cloud API overview.

A chat message is one successful outbound WhatsApp message sent through Pinglo’s inbox, an automation, or a flow. This includes a direct reply or an approved template sent in a conversation. A failed send is released from the quota. AI replies sent to a customer also count as outbound chat messages and use the separate AI-response allowance when AI generates the reply.

Pinglo’s chat-message allowance counts outbound messages sent through Pinglo. Incoming WhatsApp messages do not consume that chat-send allowance; they can still be received and stored in the workspace. Incoming messages may be subject to Meta’s own rules and charges, which are separate from Pinglo plan usage.

No. Broadcasts use a separate broadcast recipient-send allowance. Each successfully sent recipient message counts as one broadcast send; failed recipients are released and are not counted as successful sends. A broadcast is blocked before sending if the account does not have enough remaining broadcast allowance for the selected recipients. Broadcast campaigns also have their own monthly campaign limit.

Chat sends, broadcast sends, campaigns, and AI responses are metered separately and reset on the first day of each UTC calendar month. The included totals for your plan are listed on the pricing page and in Settings → Subscription.

Pinglo blocks new sends for the meter that has reached its allowance until the next monthly reset or until you move to a plan with a higher allowance. Other meters are separate, so reaching the broadcast limit does not use up chat allowance. Incoming messages continue to be received and stored; the limit applies to the restricted outbound action. Your usage meter in Settings → Subscription shows the current usage and allowance.

No. The Pinglo subscription pays for Pinglo software and the plan features and usage allowances shown on the pricing page. WhatsApp/Meta messaging charges, payment-processing charges, telecom charges, and optional third-party AI-provider charges are separate and are not included in the Pinglo subscription. They are billed according to the third party’s account, pricing, and terms. Meta may change WhatsApp rates and rules; consult Meta’s current WhatsApp pricing.